Long Purchasing Cycle of Dentistry
We make decisions on purchases on a daily and weekly basis. Things like where to get gas, coffee, groceries, or lunch are decisions we consciously or sometimes subconsciously decide. With these products, if you will, the purchasing cycles are short. Products with short purchasing cycle are not as critical when one makes a suboptimal decision. If the salad is bad in this restaurant, simply go to the next cafe around the corner next time. Not a big deal. On the other end of the spectrum, there are products with long purchasing cycle - such as a house, a car, and appropriately for this blog: a dental procedure (or dental office). I am sure nobody signs papers on purchasing a house on a whim. And nor should anyone pick a dental office by randomly pointing to a map. Because we know how long the "purchase cycle" is for dental procedures in general, we absolutely do not take short cuts, or use inferior products when it comes to treating our patients. We (all the doctors a